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Heritage Family Specialty Foods, Inc., became a reality in 1991 after
founder Daniel Brackeen completed an
exciting and dynamic career as creator and manufacturer of specialty ice cream products, including
The Country's Best Yogurt, later known as TCBY. Daniel and his wife, Cheryl, had been working together since 1976
in a small Dallas,
Texas, ice cream specialty company, Arthur's Ice Cream Specialties, Inc., that had been purchased
from founder, Arthur C. Maxcy.
The Brackeens' small family business began in a leased 300 square-foot corner of a
cold storage plant in 1973. Quality,
super-premium products, mixed with integrity, truth and customer-driven
service was Arthur's marketplace niche
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